Before talking about the effectiveness of email marketing or "email marketing". We need to understand what email marketing is?

Email marketing is a marketing method that uses email to convey content and messages of sales  marketing  product information to customers. Every email sent to potential or existing customers can be considered email marketing.

When implementing a marketing campaign or advertising a product, surely the first thing that comes to mind, the cheapest marketing method is to send emails to potential customers as well as customers who have purchased.

1. The current state of email marketing
Many online business people make the mistake of thinking that email marketing is outdated. They think that in the technology age, marketing by advertising on social networks is what really works.

Partly because this form of marketing does not bring about quick results like advertising on social networking sites with a very high cost, but email marketing - a cheap marketing channel, helps convert potential customers. become a buyer, and at the same time keep interacting so that old customers come back to buy again.

Today, Email Marketing is a very popular marketing service applied by many large businesses - those with large customer files. Moreover, the email sales service has also been integrated into the website platform that automates customer care

2. Benefits of email marketing
First, when comparing the cost of email marketing with traditional advertising by designing banners, billboards, and email marketing, it will help to thoroughly save design and transportation costs. transportation, location rental costs.

Email marketing helps businesses keep interactions, build brands in the eyes of consumers, increase relationships, create trust with customers.

In addition, when using this form for marketing, you can make detailed statistics of the number of people who click open mail, click on the links from which you will be able to find out the needs of customers, determine the right to the tastes of customers to make appropriate adjustments.

Moreover, you can also automate your marketing campaign by setting a schedule to send customer care emails on a weekly or monthly basis, saving time as well as ensuring the best results.

3. How to have an effective email marketing campaign
What is an email marketing campaign? Email marketing campaigns are for a certain purpose serving the company is overall marketing strategy. So how to implement an effective email marketing campaign?

3.1. Build a website and create a registration form
Every business needs to have its own website. This increases the credibility of the brand. In the website, there should be registration forms such as with information such as name, phone number, address, email, ...

These signup forms play the role of collecting emails of potential customers to take care of sending marketing emails.


3.2. Remarket to email leads and customers who have already made a purchase.
Remarketing or remarketing is also a very important job to optimize marketing costs and increase revenue. Since there is a large percentage of customers who dont make a purchase the first time they are advertised by email marketing or any other form, you need to be patient and follow through with the campaign. Therefore, businesses need an automated system to do these things.


3.3. Ask your customers if they want to continue receiving your emails email
This shows your sophistication, so that customers understand that this is not spam email, they have the right to refuse to continue receiving emails. This will avoid annoying customers, in the long run will create customer aversion to the business.

Therefore, in the marketing emails you send out, you need to create a special option for the customer. That is, whether they want to continue receiving your emails or not.

This will also reduce the amount of email marketing sent to customers who have no need. From there you can focus more on real leads.

3.4. Send emails about promotions, discounts.
Promotional campaigns and discounts are not only effective in promoting sales. It also has a very good brand PR function. Take advantage of this to stay engaged and bring your brand closer to users before each email marketing campaign.